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Essential Oils - Your Secret Weapon

Essential oils are getting quite the buzz with the rise of distributors bringing the long lost art of traditional medicine back to life. More and more people are becoming aware of what they're ingesting to cure the common cold or the seasonal flu and are returning to the retro medicine cabinet filled with extracts, herbs and oils and discovering the secret weapon of essential oils. So what's so essential about essential oils?   Essential oils are made through several methods, but most commonly steam distillation which pushes steam through the plant and extracts the volatile chemicals (essence) of the plant.  It takes hundreds of pounds of flowers, stems and/or leaves to distill one batch of essential oil.  It is labour intensive but...

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Ingredient Spotlight: The Benefits of Shea Butter

Shea butter is a wonderfully nourishing ingredient that comes from the seeds of the Karitee tree. Indigenous to Africa it has been used for centuries as a hair and skin treatment and for natural UV protection.  There are so many amazing benefits of shea butter which is why it's very commonly used in many cosmetics from shampoo and conditioners to face creams and body butters.   However, shea butter is very commonly refined to reduce odour and bleached to make it white.  We know that the more processed and refined the shea butter the less effective it becomes. Raw organic shea butter is packed with nutrients and vitamins that nourish, heal and support the skins collagen production.  Shea butter is very high in...

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Supernatural Beauty launches at Indie Beauty Expo

It's hard to believe that it was almost a month ago that Supernatural Beauty launched at the Indie Beauty Expo in New York City.  The beautiful Jillian Wright from Jillian Wright Skincare did the most amazing job of hosting the organic beauty event of the year.  We're already excited about exhibiting next year!   It was a sold out show with over a thousand in attendance. We had a full day of sharing about our passion for natural and organic skincare, our inspiration behind creating Supernatural Beauty, what makes our products Supernatural and the power of organics.  There was such a palpable excitement to discover the latest and greatest in organic beauty.  With our stall swarmed all day with beauty editors, bloggers, buyers...

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The hidden dangers of synthetic fragrance

We all want beautiful smelling products.  But if you knew the hidden dangers of synthetic fragrance I'm sure you'd be less impressed.  We apply fragrance on our skin with every day products such as shower gel, face cream and body lotion and of course - perfume.  Synthetic fragrance is a combination of chemicals to create a desired smell.   So what's the big deal?  Does it matter whether we use natural or synthetic fragrance?  The hidden dangers of synthetic fragrance is that whilst they may smell amazing and last all day they can cause side effects such as skin irritation, headaches, dizziness, and rashes.  This is why so many baby products are created 'unscented'.   A 1986 report by the National Academy...

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